The Day The World Ended :: essays research papers

SONS AND LOVERSRelationships invite, and always will contain many different levels. These levels can produce somewhat of a terra firma of confusion in ones life, and have many different impacts. But when a change and a transformation takes place, one can reach a smudge of clarity and a new found direction. In the comparison of two novels, we see several relationships portrayed along these lines, and how the two main characters transform to take cargon what is most sacred to them. Paul Morel is the main character in D.H. Lawrences novel Sons and Lovers. The story charts his early life from when his parents married, and the subsequent birth of their four children. During this time, the three women who have the greatest impact on Pauls life are his bewilder, Miriam and Clara. Each woman displays a definite influence on Paul, but all three are shown in different times of his life. This influence goes on to shape the life of Paul. In conjunction to this, the story of The French Lieu tenants Woman and the main character in that story, Charles, will be compared showing similarities and differences of the relationships of women in his life. In the story Sons and Lovers from the very beginning their was a connection among Paul and his mother. It was seen that a bond was formed between the two of them, but it wasnt very strong in the beginning. The strong mother &8211son bond was between Pauls older brother William and his mother. Paul appeared to be desirous of this, and it wasnt until William moved away that Pauls mother noticed him. William was offered a job in London, the big city in comparison to their town. When he left, it was almost like a part of his mother had left too. She was crushed, very upset, and very unstable. It wasnt until Paul came down with an illness, and was on the boundaries of death when his mother finally really took notice in him. Paul was then care for back to himself, and shared this same type of bond that William had shared with his mother. Mrs. Morel (the mother) lived for her children, especially William, but then Paul. As Paul grew older, his mother never suffered alone, and neither did he. He was always there for her when she needed him, she told him all her problems, and he listened as best he could, as a child and as a man.

Use of Closed Circuit Television (CCTV) in the Workplace :: Workplace Privacy Essays

Use of Closed Circuit Television (CCTV) in the WorkplaceIntroductionThe next generation approaching adulthood has a new repugn growing up during the technological revolution and believing being overseeed is way of life. Generation Y, as they are termed, will grow up thinking it is usual for video cameras to be on every street corner, at work, automatic teller machines, and one day in every home as a security device. They may grow up having Big Brother in the workplace applying constant pressure on them to prove they are productive. A 1998 horizon of 1,085 corporations conducted by the American Management Association shows more than 40 percent engaged in some kind of intrusive employee monitoring. Such monitoring includes checking of e-mail, piece mail and telephone conversations recording of computer keystrokes and video recording of job performance (Doyle p. 1). My goal is to inform the working population about electronic monitoring. The interrogative sentence I strive to answer, Will employees be monitored on closed circle television (CCTV) to determine their productivity or worth to the company and does this violate their seclusion?Information needed to understand the problem Big Brother in the WorkplaceBig Brother is the term used to describe the intent to monitor individuals for any potential wrongdoing. See Philip in Figure 1, who voluntarily installed a web cam in his office. What will it be like to live in a future where this is the norm? It is important to understand what closed circuit television is, what video surveillance is, and who is using the technology. What is closed circuit television (CCTV)?Closed circuit television is delimit as a television system that transmits images on a closed loop basis, where images are only available to those directly connected to the transmission system. The transmission of CCTV images may involve the use of coaxial cable, fiber-optic cable, telephone lines, infrared, and radio transmission sy stems (CCTV Definitions).What is video surveillance?Video surveillance is defined as surveillance by CCTV for direct visual monitoring and/or recording of activities on premises or in a place (CCTV Definitions).why is video surveillance used in the workplace?Most companies implement video cameras to prevent theft or corporate espionage avoid legal problems collectable to employee actions, or to raise employee productivity. However, the potential for misuse is huge if the security staff does not implement guidelines. We rarely notice video cameras mounted near the entrances or exits of our offices, above coffee machines, or near copiers until we enter the security office and see the CCTVs monitoring the places we frequent during a regular business day.

Internet and Education - Internet as Teacher Essay -- Exploratory Ess

The Internet as Teacher The Internet is here to stay. Whether one lives in a backwoods shack or Silicon Valley, the potential of online communication cannot be ignored. In facing the twenty-first century, a fearless inventory of the role that the area Wide Web will play in global culture must be taken. This phantom resource, where web sites can shift and vanish care ghosts, should not lend itself to widespread application without careful examination of the specific functions it will be utilized to perform. The Internet is an entity without a master, and censure and discretion on the Web are left to the responsibility of the individual publisher. This elbow room a student searching the vast fields of information that have flowered on-line may find pay dirt or fertilizer. Overzealous use of computers, even in innocence, to ease the burden of solid research in advance of convenience or for the sinister purpose of cutting costs, will reduce learning from a creative proc ess to a point-and-click procedure, effectively diminishing students from social-learners to a cyber-tribe of hunters-and-gatherers relying on the ability of machines and the rote memorization of monitors displays. The blank countenance of the computer screen, the faceless teacher, is a frightening prospect of educations on-line future. Information is present as print, yet the medium of transference is missing. The student may be receptive and the information relevant however, learning takes place not by passive honoring but in a dynamic whirlwind of uncertainty and intent. A student enters the classroom to learn, and another human being must provide the nuance, the animation, and the conscious feedback--in short, the fair bi... ...runching ability of a calculator, it would be highly difficult to learn algebra directly from this device. In the same respect, the World Wide Web is not a means to an end. It is not the magnificent force that is the human intellect. The mind is humanitys greatest asset and its refinement is humanitys greatest achievement. The evolution of such a device should not be left to anything less than its equal. The intangibles involved in the shaping and growth of human consciousness--the excitement of sharing knowledge, the drive to communicate in the most effective way, the harbor of having a person take a personal stake in the education of an individual-- are without parallel. In the complex chemistry of education, the computer is just a tool. The true energy and force is in the experiment itself the teacher is the catalyst and the student is the reaction.

Abigail Adams and How She Shaped the Role of Women in American History

Almost everyones heard of her, there have been numerous books written about her, several thousand letters accounted for that she wrote. She was also the wife of the second president and the mother to the sixth American president, who was this woman? She was Abigail Adams. Abigail Adams life didnt acquire meaning solely from knowing and being around these two great men however, Adams was eminently worth knowing as an individual herself. end-to-end the ages, women have always been involved in war but Abigail Adams brought a new concept to women and war with her involvement in the early colonial historic period and the American Revolution. Abigail Adams did many things in her lifetime but the questions I will be attempting to answer is how exactly did she impact the Revolutionary War and change the accessible roles of women in such a male dominated society.First and foremost, some basic knowledge on the early years and the foundation of Adams life are imperative to the understand ing of Abigail Adams and how she grew into becoming the women she did. Abigail Adams was born Abigail Smith in a church in Weymouth, Massachusetts on November 11, 1744. Adamss parents were William Smith, a liberal Congregational minister and her mother Elizabeth Quincy was of a prominent political family at the time. Abigail was the second born of four siblings, one brother and three sisters, their family confidence was Congregational. The Adamss were an active family in throughout the community and involved in the politics of the time. A majority of Adamss younger days consisted of corresponding with family and friends and reading. Her childishness and young adult life didnt involve much singing, dancing or card playing as young women typically participated in... ... Thoughts Life and garner of Abigail Adams Gelles, Edith B. First Thoughts Life and Letters of Abigail Adams . bare-assed York, New York Twayne Publishers, 1998.Dearest Friend A life of Abigail Adams Withey, Lynne. Dearest Friend A Life of Abigail Adams. New York, New York Free Press Division of Macmillan Publishing Co., Inc., 1981.Abigail Adams - A Life Holton, Woody. Abigail Adams - A Life. New York, New York Free Press A Division of Simon & Schuster Inc., 2009. Patriotism and the egg-producing(prenominal) Sex, Abigail Adams and the American Revolution Skinner Keller, Rosemary. Patriotism and the Female Sex Abigail Adams and the American Revolution. Brooklyn, New York Carlson Publishing Inc., 1994.Abigail Adams, An American WomenAkers, Charles. Abigail Adams, An American Women. Toronto, Canada and Boston, Massachusetts Little Brown and Company, 1980.

Infant Immortality Essay example -- essays research papers

sister Mortality in the linked StatesTrends in infant deathrate are considered to be a barometer of technology and an accu compute indicator of the health of a society. Despite technological excellence and numerous social programs offered throughout the country, the infant mortality rate (IMR) in the United States continues to be a national concern. For many, infant mortality brings to mind the deprivation and poverty found in third ball countries. in time in the United States, nearly 40,000 children die every year for some of the same reasons that cause infant death in underdeveloped parts of the world (Anderson, 1987).Infant mortality is prevalent in this country despite a richly developed and technologically advanced society. According to the Census Bureau, the IMR in the United States has dropped almost 66 percent in the past three decades (Eberstadt, 1991). In 1960, out of every thousand babies born, 26 died within their first year of life. By 1991, that number had dropped to less than nine out of every thousand babies (Eberstadt et al., 1991). According to the US Department of Health and Human Services (HHS), the US infant mortality rate in 1987 was higher than in 23 other countries or territories, including most of Western Europe, Hong Kong, and Singapore. The US infant mortality rate was about 20 percent higher than Norways, nearly 50 percent higher than in the Netherlands, and 200 percent higher than Japans (Eberstadt et al., 1991). The United States has not evermore fared so poorly in this international ranking. In the early 1950s it ranked sixth best (Anderson et al., 1987). The Select Committee on Hunger held a Congressional hearing on infant mortality in the United States on April 29, 1987. Representative Mickey Leland (D., TX), the committees chairperson, acknowledged the continued statistical improvements over the prior two decades. But he was very critical of the decline of the United States in the international ranking, expressing dismay that a country as wealthy and powerful as the United States should have an infant mortality rate worse than that of 16 other industrialized nations (Anderson et al., 1987). Through mediums such as this hearingand other forums, the federal government addresses this concern and establish... ...rson must strive to ensure that babies survive. No amount of technological skill can combat the obstructive measures of proper prenatal care. The ultimate voice of prevention will only be heard by women who have enough maternal instinct to strain available prenatal and infant care.ReferencesAnderson, G. (December 1987). Dying Young Infant Mortality in the United States. America Press, Inc., 498-501.Barnes-Boyd, C., Norr, K., & Nacion, K. (1996). Evaluation of an Interagency Home Visiting Program to issue Postneonatal Mortality in Disadvantaged Communities. Public Health Nursing Vol.13 No. 3, 201-208.Eberstadt, N. (Fall 1991). Americas Infant-Mortality Puzzle. The Public Interest, No 105, 111 -112.March of Dimes Birth Defects Foundation. (1996). Birth Defects and Infant Mortality A National and Regional Profile. Petrini, J. (Ed.).Strobino, D., OCampo, P., Schoendorf, K. (December 1995). A Strategic Framework for Infant Mortality Reduction Implications for Healthy Start. The Milbank Quarterly Vol. 73 No. 4, 27.

Theseus Or Hercules? :: essays research papers

Theseus or Hercules?     Theseus is most worthy of emulation. He was a great hero in Athens."Theseus was, of course withstandst of the brave as all heroes are, but unlike theother heroes he was as compassionate as he was brave." (p. 159). Theseus toowas a man of bravery, disposition and material strength. Hercules on the other handwas what all Greece except Athens most admired. He was very strong but wasnttoo smart. Hercules never theme of the consequences that his actions would land about before he followed through with them.     First, Theseus was very strong. He fought some(prenominal) terrible horrendousmonsters such as the Minotaur, "..a monster, half bull, half human.." (p.151),and went on many great ventures such as the Quest for the Golden Fleece. Theseusshowed his great strength in adventures such as the one with the Minotaur.Hercules was also involved in many great adventures in which his great strengthwas shown . Hercules was much stronger than Theseus, but Theseus made up forthis small loss in other ways.     Second, Theseus was very smart. Because of his great intellect theAthenians, people who valued thought and ideas, chose him and not Hercules astheir hero. Theseus escaped from the Labyrinth and killed the Minotaur. Neitherof these tasks were easy and required someone with aptitude unlike Hercules.Theseus always thought things through and made good decisions. Herculesfoolishness was shown on many occasions such as when he killed his family andhis music teacher. Theseus intellect is one very worth(predicate) quality which makeshim more worthy of emulation.     Third, Theseus was very brave. In fact he went on so many greatexcursions that a saying grew up in Athens "Nothing without Theseus" (p. 149).When it was time for Theseus to seek his father he would not go by water " ButTheseus refused to go by water because the sail was safe a nd easy." (p. 149).Theseus insisted to take the way by land. His idea was to become a hero asquickly as possible, and he accomplished his goal by ridding the land of all thebanns to travelers on his way to find his father. Theseus had many otheradventures. He was on the Argo, in the Caledonian hunt, as well as many others.Hercules also had many adventures but his were often the result of his own

Leadership Assignment Essay

Martin Luther King Jr. was born in 1929 in Atlanta, Georgia. He was the word of honor of a Baptist minister. He grew up in his gravels footsteps and got his bachelor of divinity in 1951 and his doctorate in 1955. Early in December, 1955, he became the leader of the first great Negro nonviolent demonstration of contemporary times in the United States. In 1957, he was elected president of the Southern Christian Leadership Conference, an organization formed to provide refreshful leadership for the now burgeoning civil rights movement.On August 28, 1963, he delivered I have a woolgather, his famous speech, in which he called for racial equality and an end to discrimination, to 250,000 people. Martin was awarded five honorary degrees was named Man of the Year by Time magazine in 1963 and became not only the symbolic leader of American blacks but also a world figure. At the age of thirty-five, Martin Luther King, Jr. , was the youngest man to have received the Nobel heartsease Prize.T he poverty he experienced while growing up taught him the value of m angiotensin converting enzymey and to persevere. Walton always wanted to be in retail from his youth and he had a deep passion for it. When he returned from World War II, he started off with a Ben Franklin franchise. His strategy of buying in bulk and discounting proved to be a hit with the customers and it was then that he saw a future in discounting. Over time, he opened up several more Ben Franklin stores with his father and brother assistance. In 1962, he had the idea of opening igger stores, sticking to rural areas, keeping costs low and discounting heavily. He decided to set up his consume Wal-mart store the first one in Arkansas. With his Wal-mart, he began to use the discounting strategy that he had begun to adopt in the Ben Franklin stores. It proved to be wildly successful and he saw that discounting was the future of retail. Today, Wal-Mart is the worlds no. 1 retailer, with more than 4,150 stores, incl uding discount stores, combination discount and grocery stores, and membership-only warehouse stores (Sams Club). He modestly blended in with the whole team, erased the gap between executive and employees, and dared to make his own path of success. If it was not for these great characteristics and tactics, there wouldnt be a Sam Walton who has the ability to change the philosophy of the American retail business establishment. Martin Luther King Jr and Sam Walton are both respectful and brilliant leaders who flock the world and changed it into a better place.To be an effective leader requires lots of efforts, wonderful characteristics, extremely clever minds, flawless sets of tactics and skills, and so on. As for Martin and Sam, one put an end to discrimination and dedicated to the success of civil rights of a generation, one fulfilled the American dream and paved the way for a new breed of category killer retailers they demonstrated the model of great leaders and taught us pricele ss leadership lessons. They deserve to be honored and respected by mankind of all time.

Conflict Identification and Resolution

Conflict Identification and Resolution BUS 610 Organizational Behavior Currently I am employed at Bank of the States, they Bank of America established a new department called the Enterprise the three estates Unit where deceased customers accounts are handled. When we the employees were notified that the Enterprise Estate Unit was being established everyone was excited because it was a chance to move into a different line of business.Bank of America associates are not allowed to post bug stunned or apply for different positions until they have been at their current position for at leas a year, however when associates were notified about the new department the advice given by human resources was all associates could apply with approval of their manager. With that new information associates (new hires and raise associates) apply to be in the new department. The conflict arose when new hires were being leased to move to the new department over the tenured associates and the tenured associates did not think that was fair.After complaints were issued to the site leader about new hires being picked over the tenured associates, the site leader had to investigate why new hires were being allowed to post out to different positions. After investigation the site leader found out the information given by the human resource department was incorrect, only associates that had been with the company for a year or more were allowed to apply for the position. Recruiters that interviewed associates for the position withal knew that only associates that had been with the company for a year or more could apply for different positions.Poor talk was the cause of this conflict. There was a lack of external colloquy, the communication between the companys staff and clients, suppliers, and vendors (Kondrat, 2009). Applications were sent to a third-party recruiting company that did not know the policy of only posting to positions after being with a company for a year. Because emp loyees did not receive clear direction, the rule is that associates could only apply for positions after a year of being with the company, however the posting express that with supervisor approval, anyone could post for the position.Consequently, employees self managed and created their own rules and priorities, which differed from the organization. Poor communication is a big problem that causes conflict in an organization. Chris Joseph said in his article that in a workplace setting lack of communication leads to conflict, which can harm an organization, and poor communication creates conflict in a number of ways, the types of conflict that could cram due to the lack of communication or the lack of communication are creating uncertainty, lack of loyalty, and rumors and gossip, (Joseph, 2012).In the situation previously described the two biggest conflicts that arose because of the lack of and poor communication was the lack of loyalty and rumors and gossip, with rumors and gossip being the biggest problem. If employees dont know the intent of their co-workers or the company, they may resort to speculation. Whether rumors develop regarding a company jointure or about favoritism toward a single employee, gossip creates a hostile work environment (Baldwin, 2012). Distributing correct information would reduce gossip and to a fault ease employees mind and make them feel like they are valued. In an organization effective communication is an essential element, especially in a sure-fire organization. Effective communication is needed to process and send information, ideas, thoughts and ideas between members of the organization. Lack of loyalty is also a result of lack of communication. A sense of employee realisation fosters company loyalty With a lack of communication, your employees may identify less with your organization. They may look elsewhere for a job in which they feel a vested interest (Baldwin, 2012). The feeling of a lack of loyalty is another conf lict that arose due to the lack of communication. Many of the associates that were looked over for the position left Bank of America and found positions with other companies because they felt the time that they invested with the company was not valued.Unfortunately the site leader had to play the role of the Devils Advocate but, the conflict was resolved and certain measures were taken to make sure that a situation like this would not happen again. The site leader did not revoke the position from the new hires that were offered the position in the Enterprise Estate Unit, however the new hires that had interviews scheduled for the position were unable to interview, and the tenured associates that did not get interviews offered to them because the interview quota was filled were able to get interviews and if fitted they were hired.The site leader gathered all of the associates together and made sure associates understood that no matter what postings say that if you associates had no t been with the company at to the lowest degree a year they were not allowed to apply for positions. Also a new rule was applied, and that rule is that all applications are not allowed to go straight by means of to the recruiters they had to go through human resources to make sure the employees are qualified. References Baldwin, A. (2012).Lack of communication as a weakness in organizations. Retrieved from http//www. ehow. com/info_8773766_lack-communication-weakness-organizations. html Joseph, C. (2012). How does a lack of communication cause conflict in the workplace?. Retrieved from http//smallbusiness. chron. com/lack-communication-cause-conflict-workplace-10470. html Kondrat, A. (2009, February 12). Effective communication in the workplace. Retrieved from http//suite101. com/article/effective-communication-at-workplace-a95815

Movie Review Hoodwinked

Hoodwinked is a motion-picture show produced by Weinstein Company in 2005. The film puts a new spin on the childrens tale of poor Red Riding Hood as each of the characters is shown with a spin of their own. The story started with the familiar event, in which little red riding hood went to granny knot knots house with a basket of goodies. As she arrived at the house, she saw the fauna in the bed of her grandmother and disguised as Granny.As the wolf jumped to attack Red, her Granny who is tied up jumped out of the closet and the lumberjack came to save red and granny. However, when the law arrive at the place of the incident, the line of inquiring moves to information which is related to a mysterious string of goodie and formula thefts which pay been happening all over the woods.As Reds Granny slake has her patterns, the police decided that Granny, the wolf, Red and the woodcutter must be guilty or the police are determined to find evidence to prove that one of them is th e acme doubt. Police Chief Grizzly just wanted to book everybody and call the case as closed, however, Mr Flipper, the dapper emissary sees more to the incident. The detective also arrived at the crime scene and decided to have an investigation by interrogating the four.In the movie, it can be seen that in that respect are two overlapping crimes that happened in the woods. firstly crime is the attempted murder, if we can consider what the wolf wanted to do with Red that way, as well as trespassing in the house of granny and the abuse he made with the Granny and the recipe theft that is happening all over the woods.The police have been in the crime scene to canvass what had happened in the house of Granny and to know what the real truth behind the say is attacked of the wolf to Red and his Grandma. However, as the investigation proceeds, the four had learned that there is another crime that is happening in the woods which is the theft of the recipes of the goodies. And instead of solving the first issue, the detective have made focus on the recipe theft issue and interrogated the four, whom at first considered as victim, but now considered as the suspect for the other crime.In this story, one of the articles that can be link up or associated with it is the article entitled Deception and its Detection by Detective Wesley Clark under the testimonial evidence. The article is about obtaining statement that should be useful in investigating a crime. There are two different types of statement that can be established in crime investigation. This includes the specific statement and the excuse statement. Specific statement includes the information depictd by the subject of the crime while the second one pertains to statement made to cover-up specific time-frame.In the story, detective flipper would want to know the truth about the thief of the recipes hence, he interrogated that four. Since, the four (wolf, granny, red and woodcutter) are busy with what happene d to them about the attempted crime of wolf to red, we can possibly say that they do not have any idea about the recipe theft. However, since granny has her own recipe, the four have decease the suspect.To know the truth, the police have interrogated the four and asked them questions to determine whether they will be considered guilty or innocent of the crime. With this, to cover up, each of the four had their own excuse statements to make sure that they will not be accused of being the recipe theft.According to the article of Detective Clark (1998), the police police officer who is interrogating a suspect, should provide the subject with the limitations within which alleged suspects must be asked to tell everything that had happened during a specific time-frame. For example, since the recipe theft has happened in the woods, the police who is interrogating the suspects should let the suspect save up everything which happened from the time they wake up until the time that they end ed their day, in this case, the time after the crime of the wolf has been ended in grannys house.another(prenominal) article that can be linked in this story is the article still under testimonial evidence which is entitled Conducting Successful Interrogations by David Vessel. As can be noted in the story, the police officers have interrogated the four, knowing that they will be able to know who among them is the real suspect of the recipe little terror but did not give attention to the crime that happened in the house of granny. In the article, it is said that the main purpose of having an interrogation is to identify the suspect or involved criminal suspects which makes confession by admitting his participation in a crime.More often, interrogators are having difficulties in collecting statements that will prove how guilty the suspect is or not. If the interrogator have investigate the wrong suspects, there is a tendency of having more conflict since the investigation would only w aste the time of the police officers as well as the time of the alleged suspect. There would be a tendency that the real suspect is still living freely without the detective knowing it. In the case of the movie, it can be said that the interrogators have investigated the wrong person, since in the end, grannys recipe has also been stolen, making the officer believed that none of the four is guilty for the recipe theft.In the article, it also discussed about the acquisition of adequate background information about the subjects to be able to have a successful investigation. It is said that the feeling, personal values and attitudes of the subject have a direct impact on the success of the interrogations.In the part of the movie (Hoodwinked), though the police officers knew the background information about the suspects (red, granny, wolf and woodcutter), they still stick on they thought that one of the four is the prime suspect of the recipe theft. The interrogation made by the police in a succession has revealed different experiences of the four which complexly intertwine themselves perfectly into a whole.In interrogating a suspect, the police officer should also consider the human rights of the individuals, even if he is accused of committing a crime. Hence, the officer should treat the alleged suspect in an honest manner. However, in the movie, it can be said that the police officer who interrogated the four has not been ethical on the way they interrogate the wolf, granny, red and woodcutter.The police shouts on the alleged suspects and behaves in a threatening was towards the fours suspects. Such behaviour is said to violate one of the rules investigating and interrogating. Instead of treating the suspect badly, the interrogator should build a good relationship with these people to be able to gather essential details that would lead to the solution of the crime or that would lead to the real suspect.In the story, each of the characters has their own person ality that is not usual for investigating a crime. The investigations made by the police bear and the detective frog, can be said to be incompetent unlike the investigations made by the wolf and his sidekick, though it still lack of enough evidence to conclude who really is the suspect of the recipe theft.ReferencesClark, W. (1998). Deception and its Detection. Connecticut Trooper Magazine, Fall. Online Available http//www.crimeandclues.com/deception.htm. Accessed October 8, 2007.Vessel, D. (1998). Conducting Successful Interrogations, FBI Law Enforcement Bulletin, Online available http//www.fbi.gov/library/leb/leb.htm. Accessed October 8, 2007.

Relationships In Different Cultures Essay

Ein truth culture has their own definition of family relationships. Most familyrelationships stem from the concept of marriage. Different types of marriages are reliable all around the world. Some marriages are found on civil aspects, other(a)s arebased solely on religious aspects, and most are based on twain. There are two maintypes of marriages throughout the world which are monogamy and polygamy.Each typeof marriage has been around for thousands of years and both the past and presentshow that thither are both advantages and disadvantages of each marital practice. The most widespread operate of marriage with the longest history is monogamousness.Monogamy is the form of marriage where one man marries one woman. AncientGreeks, Ancient Romans, Jews, Christians, Indians, and tribes such as the Hopi andIroquois fix regarded monogamy as the most ideal form of marriage.There are quitea few advantages in monogamous marriages. There is typically better understandin gand communication between the man and wife, more focus on the children leading to amore stable family most of the time and it is better economically suited for most people.Since there are only if two spouses, monogamy has been shown to offer the highest formof love and affection and sex relations are more regulated.Disadvantages ofmonogamy arent often handstioned since its practiced by the majority of people in theworld but things can get complicated between the two spouses if abuse or adultery getsinvolved. Even so, both the woman and man can divorce freely if they wish. The form of polygamy is the second prominent concept practiced throughout the world. Polygamy is when both the man and woman have freedom to have additionalmates.The historical Montagnais Tribe believed in pure polygamy. Before the Frenchtook them over and converted them to European beliefs, both woman and men wereallowed to have multiple partners. They were a very mature culture where jealousy didnot exist and instead, they chan neled their energy into loving constantlyy single person at heart the tribe and each child was considered everyones. Woman were actually seen asabove the men in a number of ways. Leacock describes how the woman create a verycomplimentary relationship between spousesThe Montagnais woman is far from being a drudge. Instead she is a respected member of the tribe whose worth is well apprehended and whose advice and counsel is listened to and, more often than not, accepted and acted upon by her husband. (39)Leacock then goes on to explain how each sex has special labors that allow themto create equilibrium within their culture and relationships. Polygamy does have two forms as well. There is polygyny which is when onehusband has several wives and polyandry where one wife has several husbands.In each situation, the single gender individual is seen as the superior one and the multiplespouses are below them. Although not everyone believes in polygamous practices,Joseph mentions many ad vantages and disadvantages that come along with sharingher husband with 8 other woman. She states, It enables woman, who live in a orderingfull of obstacles, to fully meet their career, mothering and marriage obligations itprovides a whole solution. On the other side she says, there is a longing of intimacyand comfort that only he can provide (A31).This proves that in any practice ofpolygamy there are advantages as in having more freedom, but sometimes all of theemotional, mental, sensual, etc. needs may not be met.My ideal relationship is probably very similar to other girls of my age. All Ive everwanted is one faithful monogamous relationship in my lifetime. Everyone has a soulmate and hopefully one daylight I will find mine and we can develop not only a relationship,but also a friendship built on true love, trust and honesty. From that, we can raisechildren in a loving, supportive, and healthy although somewhat discipline environmentwhile loving my spouse unconditionally and get the same in return.An equalitarianrelationship would be ideal where both my husband and I pursue careers and haveequal say on housework and finances.Relationships have truly evolved over time. Christian beliefs have alwayssuppressed woman through marriage. We are shying away from ideas such as, womanshould learn in quietness and full submission. God does not permit a woman to teachor to have authority over a man she must be silent (Timothy 2.11). Thankfully now inmodern times, woman now have much more of a say in marriage and our society isslowly accepting equalitarian type marriages. Monogamy and polygamy both offerstrengths and weaknesses within ones lifestyle, but one thing is for sure no relationshipis ever perfect.

Case Study: Coke India

Please read it carefully and weigh the important of the information as you experiment to advise Coke Indians President, Sansei Guppy. Organizing your melodic theme use these steps to complete your paper. The requirements include a number of worksheets designed to help you write a great plate. The worksheets should be attached to the end of the case. Worksheets The case ends on page 13 (before the extra and supporting material) with a series of decisions that Coke India President Sansei Guppy needs to make.First, putting yourself in President Septas shoes, disclose the key decisions that he needs to make and make a list. What basic choices are possible? Attach it to your completed paper. Next, create a stakeholders analysis Identifying the parties who restrain an Interest In this case. Evaluate whether you need to add or subtract from this list. Attach it to your completed paper. (See How to Construct a Stakeholder epitome) Case Analysis meet your decision list and analyze you r decision options from an ethical standpoint.Keep the stakeholders In mind. Apply each of the three perspectives for making an ethical decision featured In the Decked chapter and the variance readings utilitarianism, profit minimization, and universalism. You are free to have additional decision-making models from the Decked chapter. Indicate what each of the three perspectives you would choose as the ethical course of action and why. Utilitarian Analysis Following the Instructions provided in the handout How to construct a utilitarian stakeholder analysis. Please make for certain you use the lists of stakeholders and decisions to check your work to make sure you are thorough. Attach the utilitarian analysis to your completed paper. Support your reasoning by using any of the appropriate readings, from honesty and integrity to corporate accessible responsibility ideas from Friedman, Stout and Ma (as irruption to be useful. When in doubt, Just look at the course calendar Decision s and Conclusions Clearly target final decision(s) that you would make, and the degree to which each decision is consistent with each ethical perspective.Be as detailed in possible in describing the decision(s) you would make and/or the action(s) you would take. If one or more of the perspectives disagrees with your decision, indicate why you do not choose to follow the guidance of that perspective(s). State what is wrong with the perspective for you, either in the context of the decision, ND/or simply for you as the decision maker. Again, back up your reasoning dont Just state your opinion or hope I will guess what you are referring to try using the PAP citation method, such as (Friedman, p. 9) Length Approximately 4-6 double-spaced pages, 12-point font and I-inch margins. It will be difficult to present an analysis of satisfactory depth in less than 4 pages. The upload link allows for you to upload your essay as an attachment. Please do not cut and paste it into the composure part of the form. Your grade will be based on the Analysis Paper Rubric provided with the Course Expectations and the Course Calendar. In short Analytical bad weather depth and complexity in analysis using class readings. To get good grade on this paper (I. . , A or B), you need to apply the ethical perspectives (I. E. , utilitarianism, profit minimization, universalism) in depth. This will require a thorough understanding of the ethical perspectives. If after reviewing the assigned readings (especially the Decked chapter) you do not feel you receive this depth of understanding, you should contact me so that we can go over the ethical perspectives to enhance your understanding. Proofreading and Writing spelling, grammar, sentence construction as well as clarity, and cohesion.

An Analysis of Antwone Fisher Essay

AbstractAntwone pekan is a accounting closely a young man and his flavor as he grows from an abandoned child to a young petty affairr in the Navy. But the crux of the story centers on his reactions to every of the negative events of his life. It is based a true story and has virtually reoccurring themes through prohibited. However, despite these reoccurrences, the messages are subtle and this where the soul of the story resides.Read more Good people David foster W aloneace summary turn exposeAn Analysis of Antwone FisherThe movie Antwone Fisher is a individualal narrative active a young African-American mans struggle with his past. The main(prenominal) character is Antwone Fisher, a Navy Petty Officer whose father was killed two months before his birth and mother abandoned him shortly after his birth. Antwone is raised in an abusive foster home by Rev. Tate and his wife Ms. Tate. afterwards an argument with Ms. Tate, Antwone is kicked out of the foster home and forced int o a life of homelessness as a teenager for a short period of time and then joins the Navy. Once aboard ship, he is directly involved in a push and is displace to see a Navy psychiatrist, Dr. Jerome Davenport. Antwones reluctance to palaver to Dr. Davenport during the initial visit, results in Dr. Davenport informing Antwone that his starting session doesnt start until he begins to talk and that there will only be a total of three sessions. Eventually, the two develop a working relationship that evolves into something more meaningful as Antwone begins to open up and talk about his past. The movie begins with Antwone twenty-four hour perioddreaming of himself as a young boy, standing out in a field all alone facing a barn. He is greeted by a man who takes his hand and leads him into the barn filled with his all of his ancestors standing around a coherent instrument panel.The table is covered with food and as Antwone is lead to the head of the table, he takes a seat. A plate of pancakes is placed before him. Abruptly, the sound of a alarm bell followed by the sound of a gunshot awakens Antwone out of his dream and he realizes he is actually lying in his bunk aboard ship. This dream is significant for a couple of reasons. The fact that Antwone is surrounded by all of his ancestors implies how much Antwone wants to have a sense of belonging and acceptance inside the scenery of a family. Taking a seat at the head of the table represents the desire to feel proud about his family, as opposed to shame about the lack of his familial upbringing. This dream is not the only incident of its kind, as Antwones past is played out through a series of recollections that gives the witnesser insight into whom Antwone Fisher is and why he behaves the way he does. After awakening from the dream, Antwone heads to the ships bathroom to groom himself for the day ahead. While Fisher wipes his face, a Caucasian shipmate asks Is there something on your face. Fisher ignites int o a rage, punching and choking him.This incident aboard ship is another indication of the anger that resides within Fisher. more importantly, understanding why this anger is present is central to understanding the character. Through his visits with Dr. Davenport, Antwone slowly begins to recount his past including instances of abuse and neglect he suffered at the give of recede. Tate while exploitation up. In the original session, which does not begin until Antwone decides to talk, he supposes Dr. Davenport about how his mother failed to come claim him after her release from prison and Antwone spends the first two years of his life in an orphanage. Dr. Davenport then asks the question, How does this make you feel. Antwone exclaims, Rainy days. Kids expect it to rain some clock but for one kid it rained too much. This is a subtle but important metaphor that Antwone uses to describe how he felt as a child like a kid who wants to go out and play but cant because of rainy days.Aga in in this case, the subtlety in what is not being said by the client is proficient as important as what is being said. This description infers the condition of someone who, because of circumstances not of his own making and beyond his control is being smooth from activity. It infers a lack of freedom. During Antwones mho session, he describes how Miss. Tate psychologically abuses him and his foster brothers, Keith, whom Antwone describes as being half white and Dwight. He tells Dr. Davenport how Miss. Tate beat them and constantly called them nigra, although she herself was black. Fisher goes on to tell Dr. Davenport about how she often pitted one child against another and told the darker-skinned Dwight and Antwone that they were not as high-priced as the lighter-skinned Keith, although neither of them fly being called nigger.Then Dr. Davenport asks Antwone if Miss. Tate was ever nice to them. Antwone ordinates yes, and refers to those times when she was nice to them as chum my times. He goes on to say that he could tell what kind of day it would be when he awoke by the scent in the air. If the smell of grits and eggs or wet pavement was in the air, he had to watch out the entire day, but if the smell of pancakes was in the air, it was going to be a good day. This symbolism is referenced in the first scene of the movie during Antwones dream. In the dream, when he takes a seat at the head of the table, a plate of pancakes is placed before him.The pancakes represent chummy times. These times represent the periods when Antwone felt free from the persistent harassment and scolding of Miss. Tate. When asked if Miss. Tate cooked pancakes often, Antwone replies, No sir. The second session ends on this note. The third session begins with Antwone telling Dr. Davenport about his dream the night before. More importantly, he tells Dr. Davenport about the confrontation with Miss. Tate that led to him being kicked out of the Tate home. The confrontation culminates in Antwone taking the same shoe from Miss Tate that she was trying to beat him with. Antwone described the feeling of power during this moment. He said, It felt like I won a prize (Fisher, 2002). Since birth Antwone Fisher never had control over his own life. The prize Antwone is describing is the feeling of being in control over his life for the first time. Dr. Davenport gives Antwone a book called The Slave Community, and explains that what he went through with the Tates was in part due to result of the treatment that slaves received from their masters during slavery and then is passed on to the slaves children, coevals to generation right on down to the Tates.This too is an important aspect of the counseling relationship between the two, because although it does not justify, at least it explains some of the behavior of the Tates, which might help Antwone to understand some of what he has gone through. Dr. Davenport explains that we all have choices and it is up to each individual to make the right choices. He goes on to say that despite the fact that Antwone has the right to be angry, it is up to him to channel that energy constructively. He tells Antwone to use that energy to benefit himself. Dr. Davenport then informs Antwone that this completes their third session and that he will recommend that Antwone be given a second chance to remain in the Navy. As Antwone leaves Dr. Davenports office the impression is one teeming of anxiety as Antwone rushes out of the office. However, after experiencing another incident aboard the ship, where Antwones anger nearly embroils him in a fight, he returns to the waiting neighborhood of Dr. Davenports office and is the source of a scene where he gets the undivided attention and angst of Dr. Davenport. Antwone explains that he feels lost and doesnt know what to do and walks out of the office, departure Dr. Davenport speechless and in thought.After some consideration Dr. Davenport come throughs Antwone aboard his ship and informs him that if he is willing, they can continue their sessions after working hours. It is from these sessions that the therapeutic relationship changes into to the highest degree a father /son relationship. Apparently, Dr. Davenport made the decision to cross the therapist/client boundary in order to help Antwone. I believe that this was a conscious choice on behalf of Dr. Davenport despite the risks involved. Despite the attempt by Dr. Davenport to modify Antwones behavior, he is involved in yet another fight while on liberty, and is detained by the proper authorities. When Dr. Davenport is notified, he goes to see Antwone to discuss what happened. After a brief explanation, Antwone tells the doctor about how he was sexually abused repeatedly by a baby sitter as a boy. Antwone would seek refuge at his best friend Jesses house. Jesse was the only person that Antwone ever told about the sexual abuse until Dr. Davenport. It is important to note here what caused Antwone to r eact violently this time.Antwone has trigger points that cause him to dissonance and the only way he knows how to handle this dissonance within him is to react the way he does. These trigger points are all issues from his past. Unresolved issues that he has yet to deal with and the shame that goes along with those issues. The lack of a family structure and abandonment issues, the racial issues and self-hatred, the lack of being in control of his life, and the sexual abuse are all points of contention within Antwone Fisher that cause him to want to fight the source of the dissonance at that particular time. Anything that can remind him of his shameful past can trigger an episode. After a Thanksgiving Day invite by Dr. Davenport, Antwone is again reminded of his inadequacy when Dr. Davenports father innocently asks the question, I bet you miss your mothers holiday cooking. Dont you (Fisher, 2002). Instead of reacting with anger Antwone quietly excuses himself from the table, and retre ats into another room.This nonviolent reaction represents growth on Antwones part. Shortly thereafter he is joined by Dr. Davenport. Antwone hands him a poem that he wrote. After reading the poem Dr. Davenport advises Antwone about how important it is that he locate his biological family. Antwone responds with, wherefore do I need my family when I got you doc (Fisher, 2002). It is at this point when Dr. Davenport realizes that the risk he took to allow Antwone to breach the client/therapist relationship may have unintended consequences that he failed to consider. Antwone has become comfortable in knowing and resonateing Dr. Davenports family, but this is not what he needs to keep growing into the person he needs to become. To keep growing into that person, Antwone needs to seek out his own biological family so that all of the unanswered questions can be answered. Dr. Davenport realizes this now and knows what he must do. Dr. Davenport meets Antwone aboard the ship to tell him tha t the time has come to end their sessions.Breaking the news to Antwone results in him feeling abandoned all over again and his anger rises to the surface one time more. This time there is a constructive purpose, as his anger yields the recollection of what happened to his childhood best friend, Jesse. Antwone tells the story of how Jesse was shot and killed trying to rob a neighborhood store. Antwone witnessed the entire ordeal and remembers how he heard the cow bell ringing above the store limen after seeing his best friend shot dead on the floor. Again this is symbolism from the first scene in the movie where Antwone is awakened out of his dream by the sound of a gunshot and the ringing of cow bells. These sounds are auditory reminders of that incident and the day that his best friend abandoned him. Dr. Davenport hugs Antwone and tells him to contact him once he finds his family to tell him all about it. From this point the stage is set for Antwone to locate his biological famil y. Antwone takes leave from the Navy and travels to his hometown Cleveland, Ohio, to find his family. On the day he arrives it is raining.The trip turns out to be a first on several fronts as Antwone loses his virginity, confronts Miss Tate and the woman who sexually abused him as a child. He also receives an important piece of information, the name of his father, which he never knew. Using the area phone book Antwone uses this information to track down some possible relatives and sets up a meeting the next day. On the following day it is raining again as Antwone meets his prospective aunt and uncle and is taken to meet his mother, whom he has not seen since birth. Upon arrival Antwone is timid and walks up to his mothers place to meet her. After entering, he meets his mother, who reacts with shock after seeing her first born son. Antwones first question is Why did you never come for me (Fisher, 2002). He asks several questions and then proceeds to tell his mother about his life and telling her how he has longed for her for many years. He wants his mother to know what kind of person he has become.That he is a good person and a good man. He kisses her on the cheek as if to say I forgive you, and walks out of the apartment. After returning to his aunts house he is greeted by many members of his newly found family and introductions ensue. Then he is lead to two doors that open to reveal the elders of his family, sitting at a banquet table. On the table lies a feast, in celebration of his homecoming, including pancakes. Antwone Fisher sits down at the end of the banquet table and is given an approval by the eldest elder and once again it is what is not said during this moment that carries the most weight.The rest of the family rushes in to begin the feast. After returning to the Naval base Antwone waits outside Dr. Davenports office and when Dr. Davenport comes out, Antwone tells him that he has met his family and thanks him for his influence. Alternately, Dr. Dav enport thanks Antwone for his effect on his life also. The Antwone Fisher story is about confronting the past, and learning from the present. It is a story about the power of relationships and second chances. Ultimately, it is the story about the self-determination of a young man, and his journey from shame and brokenness to forgiveness and wholeness. Let the church say Amen.ReferencesFisher A 2002 Antwone FisherFisher, A. (2002). Antwone Fisher Motion Picture. twentieth Century Fox.

Good Writing Essay

You know it when you see it. It is non that hard to prove whether a piece of create verbally is keen or harmful, you just have to read it. And it is pretty central to be able to discern the difference, if you ask me. But things get more challenging if you have to exempt why it is good. You might be called upon to write a report at school or you whitethorn fancy communicating your ideas online via a blog. And, of course, a well written CV with no spelling or grammatical mistakes is essential if you want a new job. Writing skills ar an beta part of discourse and they have to be developed, since it is used in many areas of our daily life.Good typography allows you to communicate your communicate with clarity and ease to a far larger audience than through face-to-face or surround conversations. If you want to write well read, read, and then read some more. Read good writing. Read mediocre writing. Learn to know the difference. Note for simplicity of style noun, verb, object noun, verb, object. It worked for Hemingway, who often said that his ultimate name and address was to create the perfect sentence. Read some Hemingway, and not just his novels, plainly some of his early newspaper publisher writing. Theres never been better news and feature writing, ever.When you read the works of these and other hunky-dory writers, notice the simplicity of their language and how they vary their sentence structure and length. Some sentences number two or three words others run an entire paragraph. There are countless tips on writing well, but I leave you with this one read first, then write. Bill Reed Therefore, you need to take into name the next steps to produce good writing (in no particular order) 1. Clarity and focus in good writing, everything makes sense and lecturers dont get lost or have to reread passages to plan out whats going on.Focused writing sticks with the plot or core idea without rails off on too many tangents. 2. Organization a well-orga nized piece of writing is not unaccompanied clear, its presented in a way that is logical and aesthetically pleasing. You can tell non-linear stories or positioning your thesis at the end of an essay and get away with it as long as your scenes or ideas are well ordered. 3. Ideas and themes is the topic of your paper relevant? Does your story come complete with themes? Can the commentator visualize your poem? For a piece of writing to be considered well crafted, it has to contain clearly identifiable ideas and themes.4. Voice this is what sets you apart from all other writers. Its your unique way of stringing words together, formulating ideas, and relating scenes or images to the reader. 5. nomenclature (word choice) we writers can never underestimate or fail to appreciate our most valuable tools words. Good writing includes smart word choices and well-crafted sentences. 6. Grammar and style many writers would wish this one away, but for a piece of writing to be considered good (let alone great), it has to follow the rules of grammar (and break those rules only when theres a good reason).Style is also important in ensuring that a piece of writing is clear and consistent. Make for sure you keep a grammar book and style guide handy. 7. Credibility or believability nothing says bad writing like getting the facts wrong or misrepresenting oneself. In fiction, the story must be likely (even if its impossible), and in nonfiction, accurate research can make or break a writer. 8. thought-provoking or emotionally inspiring perhaps the most important quality of good writing is how the reader responds to it. Does she come away with a fresh perspective and new ideas?Does he close the cover with bust in his eyes or a sense of victory? How readers react to your work will in full determine your success as a writer. 9. Sentence Fluency that is smooth and expressive Fluent sentences are easy to understand and fun to read with expression. 10. Use transitional expression s to help readers understand where your message is going. putting green transitional expressions include therefore, consequently, however, then, first, next, and although. To have a good writing not only is necessary to not make mistakes, but to follow some steps to enrich the work.And to achieve that, you need to have qualities in terms of patience and organization. In other words, a good writing is a complicated exercise that takes time. But if you follow the guidelines that are set out it will be easy and successful. For that reason, is very important to practice writing. 1 .Peha, Steve. Looking for Quality in Student Writing. Teaching That Makes Sense. 2003 . 2 . Writing Skills. SkillsYouNeed. 2012 . 3 . Reed, Bill. Developing Good Writing Skills. Academic Tips. 2008 . 4 . Donovan, Melissa. Eight Characteristics of Good Writing. Writing Forward. 2012 .

Apple Strategy Management Essay

Formerly known as orchard apple tree Computer, apple Inc. has meatively became a no-hit company in a warlike consumer electronics sedulousness. The sign of the zodiac managed to outsell others by being innovative and differentiating its harvestings finished spiffing service standards and utmost quality harvestings. To get a line standards are met, apple out sourced its manufacturing to a reliable trinity political party electronics manufacturing company, Foxconn Technology. In recent stratums, the immaterialphone industry is moving towards commoditization. This resulted in intense opposition where constant macrocosm is required to withstand its parentage tradeplaceability. orchard apple trees strategical capabilities much(prenominal) as having tailored ironware/ computer software product bodys has changed the corporation to purview itself in term of care for, rarity, inimitability and non-substitution. However, to stick around succeeding its commercia lize share as the dress hat smartphone, the corporation might need to review its business suitableness, so as to hold its market lead in the industry. This strategic digest and evaluation report go out hence review orchard apple trees performance and sustainability through using business level strategies before strategic recommendations are decided upon. In order for apple to continually retain its market position, the corporation might need to consider its business suitability much(prenominal) as its strategic direction. Through market development, the company lav increase its nominal head in bare-ass market segments. There is a need to look into its R&D (Research & Development), so that natural products with extraordinary features can progressively veritable. Table of ContentsIntroduction (300words) 372Background Information apple Inc. is a technological company that had achieved great success in goaling, producing and selling its wide range of products categories i ncluding Mac, IPad, IPod and IPhone, which brings innovations in computers, media tablet, Portable music players and industrious phones respectively. In sum total, apple in any case offers a contour of related software, applications, services, networking solutions, peripherals and third-party digital content which represent a revolutionary era for innovation and differentiation of orchard apple tree. (reuters). Although touch screens in rambling devices are non newly, apple managed to be the first to achieve mass market adoption for thatengineering by creating and launching the first IPhone series in January 2007. The IPhone was so much forrader of its term that it nearly created a new category in the market leaving e preciseone else playing catch up (Elliot, 2012). The apples target market includes teenagers, college and university students, business people, young children and kids and adults. As of September 29, 2012, it had 412 retail stores in 14 countries around t he world. (Financial Report 2012) At the same time, apple had an extensive 72,800 regular employees and an additional 3,300 temporary employees or contractors general (orchard apple tree 3 category PnL). Financial PerformanceAccording to the financial report, the company recorded full net revenue of $156,508 million during the fiscal year 2012, which shows an increase of 63% all over fiscal year 2011. In which net profit accounted for $41,733 million, a 61% increase over fiscal year 2011 (Apple 3 year PnL). As observed from the report, Apples gross profit margin had rise from 40.5% to 43.9% in the past 2 years. This is mainly the result of effective implementation of cost-leadership and differentiation schema over the years. (Find source). civilisationThe firms pervious chief executive officer, Steve Job (from 1997 2011) had created a culture in which fancy are mute and is live by their employees. He believes that communicating the vision to the employee is al intimately a s serious as approaching out with new products (Elliot. Jay, 2012). This culture was kept alive even when Tim Cook took over as CEO (from 2011 current) which essentially kept all Apples employees on the same page and enact the vision with true passion (Elliot. Jay, 2012) which is trace to strategic management (Find that book)Macro Environment Analysis (700words) 803PESTEL AnalysisPESTEL analysis allow be used to understand Apples external environment and pretend an shrewdness of Apples futurity business potential, market situation and operations directions. There are cardinal elements in the PESTEL analysis Political, Economical, Social, Technological, Environmental and well-grounded (Findsource). Considering developments, trends, indicative incidents at the global levels, we identify that Social, Technological and Legal element of the PESTEL analysis pose a much significant impact on Apples mobile phone SBU as compared to the rest.SocialApples social environment is one of rudimentary contri simplyor for its success today and give continue to lead it into greater height in future (wei kang, 2013). Its think different slogan is the curious combination of simplicity, creativity and luxury forecast into the product that reflects the users individual identity and the desire to be different (Schneiders, 2011). Apples pervious CEO Steve Job always had a sense of what consumer rightfully wanted and adjusted the companys products line to meet their wants. In other words he tells them what they should love (VERGANTI, 2010). This is a phenomenon known as the cult marketing in which people do not know their wants until cult marketers present it to them (RAGAS & BUENO, 2005). In simple harm, Cult marketing is actually a tool used in dodge to beef up guest inscription (Schneiders, 2011). This element has significant positive impact as it surrenders Apple to concur the strengthenedest guest loyalty in the world and achieve the highest repurchase rate i n the electronic field (MacNN, 2006). This effect can be seem worldwide whenever Apple launch their new product, Apples fans would tent for days in front of the store only to get one of its newest innovation. This shows that Apples users really love Apple unlike most others (NUSSBAUM, 2005). In addition, due to the engine room development, Apples growths much(prenominal) as the IPhone are no longer being viewed as luxuries entirely real necessities goods (source). To succeed in the long run, Apple should follow and abide to its guiding principle dont follow your customers hand them which implies that consumer need to be shown a superior alternative which Apple distinguishes itself and volunteer these alternatives (MacVarish, 2009).TechnologicalThe market for mobile phone and other electronic products that Apple offers puts them in a hyper competition environment driven by the fast railway yard of technological changes. Companies like Apple which manufacture such(prenominal) products get out lead to continually invest substantial amount of money on research and development (R&D) to produce better performance, new feature and better design products to counter the short life cycle and frequent introduction of new products in the market (source). According to MacVarish, one of Apples guiding principle for their innovation strategy was Be your own toughest Critic. In which, Apple aims to offer new product lines that replaces older products do their them obsolete and thus preventing competitor from doing so. With this principle to beat itself, Apple managed to beat its competitors too (MacVarish, 2009). Ultimately this enable Apple to lead the market as it did in the launching of the different generation of IPhone in particular IPhone 5 which become the worlds best-selling Smartphone worldwide during the 4th quarter of 2012 (Maisto, 2013). As a result, Apples R&D expense increases exponentially from $1.782 one million million in 2010 to $3.381 billion in 2012 (Apple 3 year PnL). Due to their research intensive record to keep innovation ahead of competitors, Apple becomes less(prenominal) cost-effective in unadulterated markets and is exposed to greater risk if its R&D does not come through (source).LegalThe intellectual property war has long being used as tool in technology and management strategy by companies such as Apple to gain strategic returns against their competitors. Apple alone has filled as many as 250,000 patents for the IPhone and other Smartphone viewing the design and functionality of these products (Cusumano, 2008). Apple had lawsuits all around the world with its competitors such as Samsung, Motorola and Nokia both suing and being sued over violation of each others patents (source). One such case is the lawsuit in the U.S amidst the Apple and one of its top smart phone competitor Samsung in which the jury awarded Apple $1.05 billion in damage and ordered some of Samsungs Smartphone products off shelf in separa te of the US (source). This verdict allows the IPhone to gain distinctive advantage in the US market and at the same time helped Apple in advertising and broadcast IPhone originality. In addition the amount of damage awarded to Apple could be counted as revenue which eventually increases the profit margin significantly for of Apple that quarter. In conclusion, while most lawsuits Apple filed comes with little success, any court decisions that verdict infavor of Apples patents will likely allow IPhone to remain distinctive in the market (Cusumano, 2008).Industry ( belligerent) Analysis 815Michael gatekeepers 5-forces modelApples rivalrous position and its attractiveness in the smart-phone market can be explained in analyzing the Porters 5-Forces framework (Porter, 1980). Using the hawkish forces, it would identify the competitiveness and its ability to position itself with diversification. It will show its sustainability and profitability of its iPhone series. Threat of Potential Entry/Barriers to entry deplorableThe smart-phone industry is saturated and poses loyal barriers to potential entrants who are keen to raise the market. Presently, there are a few well-established competitors that gift a large market share and economies of scale which limits new entrants from entering. Its strong brand presence and consumer loyalty is a hindrance to potential entrants (Bostic, 2013). New entrants require a large amount of capital investment, so as to compete against the market leaders. Due to large economies of scale, it is nearly impossible for this new entrants to enter and gain substantial market share. Sometimes, there is a need for new entrant to innovate such as creating distinctive features or software to compete. But this normally brought about by lack of resources as invest in ample resources does not come cheap. Legal terms such as patents and trademarks serves as a barrier to new entrants. New entrants as well face barriers such as legal terms. Th ese are usually patents or trademarks that the predominants players have. This market leaders such as Apple Inc have patents on its designs of iPhones including software such as iTunes. This prevents any infringements from new entrants to copy akin ideas. After all, Apple is clam up a dominant player in the smart-phone market and competing against Apple really requires a new entrant high start-up be. character referenceBostic, K, (2013), Study finds 20% of Apple iPhone users switched away from Android in past year, Apple Insider Porter, M, (1980), free-enterprise(a) Strategy Techniques for analyzing industries and competitors, Free Press,Simon & Schuster Adult Publishing Group Rivalry between competitors HIGHThe smart-phone market is very well-developed and there is a high degree of concentration. It is moderateled by a few large competitors which are Apples strong rivalry. This are dominant smart-phone players such as Samsung, LG and HTC Mobile which has high capital invest ments. Smart-phones have become a commodities item that any person will require. As such, dominant players have been placing an dialect on competitive pricing. This will enable them to gain an edge over competitors. These competitors are principally of like size with Apple in its operations. Due to stiff rivalry, Apple will differentiate itself in terms of design features and functionalities. Its competitors have also aggressively seek a leadership position in the smart-phone market by always innovating and seeking new changes. The result of technology advancement has also caused an increased competition to seek change in the industry. This in turn results in rivalry among smart-phone players to streamline its products and constantly sweet its gadgets to meet the demand, so as to stay in competition. (Apple Inc Report, 2009). ReferencesApple Inc. SEC 2009 Form 10-K Filing varlet 16 Threat of substitutes MODERATEIt may seems that Apple has a variety of substitutes in the market, but the nature of Apples products sets itself obscure from competitors. Although it may seem that Apple has an extensive array of substitutes in the market, but its proprietary nature of products sets itself apart from competitors. Presently, its threat of substitutes of its smart-phones (e.g iPhone5) are compose moderate. But competitors are already move on its successes by constantly innovating and substitutes it with a similar product in the market. In general, Apple sources its parts from various suppliers, thus keeping itself unique in the smart-phone market. As such, Apple still have to constantly stay innovative and price conscious so as to effectively positioned itself against other competitors with a strong branding and following. As such, its differentiation strategy can effectively diversified itself from others.Bargaining Power (buyers) LOWThere are many smart-phone brands in the market that is a substitute to Apples iPhones, but the negociate power by buyers remai n low. The main fact is that Apples focuses on differentiating its products from its competitors. Its unique designs, features and cult marketing are testimony to its loyalty by buyers. Its niche market in the smart-phone industry also makes buyers less sensitive on product pricing. Customers or loyal fans of Apple are still willing to pay regardless of the price. Although major retailers or businesses have some relative power to bargaining due to its bulk volume, individual buyers still have no control especially on their product pricing. Apples lack of third party options also means that buyers have less options for other product. Bargaining Power (Suppliers) LOWApple relies on a variety of suppliers in its manufacture for smartphones. Usually, it is not limited to just one single supplier for various components in the assembly of its smartphones. As such, this leaves Apples suppliers with less bargaining power over prices. This enables Apple to happyly create a competitive adva ntage over its competitors in the market (Apple Annual Report, 2012). Due to its bulk quantities of components, Apple Inc can have a leverage over suppliers through negotiating better terms and pricing. This allows Apple to have a glower cost structure and ensures a higher profit margin as compared to its competitors.Apples strategic Capabilities 684AnalysisApples unifyd clay of hardware and software has enabled the firm to successfully market and develop to be their most valuable strategic resources (Dhaliwal, 2009). It was their former CEO, Steve Jobs that pulled Apples back to the offset stage. Apples talented team of software engineers, programmers and designers are the firms key resources in innovating. This enables Apple to utilize their knowledge to successfully create a tailored hardware and software system which serve as its key capabilities. Its integration in its key capabilities has allowed Apple tocreate a competitive advantage and sustainability in the market (Elec tronic Industry Citizenship Coalition, 2009).Resource/Capability prise obsolescent practise Non-substitution Relationships with OEMs Retail locations Tailored hardware/Software Systems Figure 1 VRIN TableApplying VRIN,The VRIN model, a four key criteria resource-based view, examines if Apple Inc. uses its strategic resources to create a competitive advantage. Relationships with OEMsApple holds good relations with its OEM business partners in China. It includes companies such as Foxconn and Hon Hai Precision Industry. This close relationships that the firm maintains with its partners assures that the outputs produced are superior and of high quality. This allows Apple to be ahead of other smart-phone manufacturers who prefers not to outsource production.Value Its strong relationships maintained with its business partners allow Apple to take advantage of opportunities by Foxconn, such as cheap manufacturing costs. This ensures that the firm can provide a sustained take to be in its products and thus reducing any threats (Barney, 1991). Inimitability Competitors can still imitate by following Apples strategy of finding an OEM partner. But what sets Apple apart from the rest, is its ability to maintain its development of software, which others has problems imitating despite having an OEM partner. The intention of Apple Inc. is to integrate multiple functions into developing an Apple product. This will ensure Apples users get the most value when they purchase the final product. Apple Inc. ability of have all 5 aspects of key strategic resources/capabilities into one, allows the firm to be ahead of competitors due to its sustained value and its success in taking opportunities and reducing threats. (Barney, 1991). Retail LocationsThe introduction of Apples retail stores provide the corporation with a physical presence and convenience to its customers. It allows Apple tocreate a store image by providing an attractive store front and superior customer s ervice. This key resource serves as an distinguished value to Apple which is a relative rarity in the industry. Value Its strategic locations of its retail stores worldwide provide consumers with the ability to reach its products easily. This gives Apple a competitive advantage against competitors. Rarity Apples strategy in positioning its store and differentiating its products ensures that the firm is in a leadership position. Its unique doers of its strategic retail location are a rarity to the organization. Talented software development teamsApple has a capable team of software developers. This are often carefully chosen by the corporation and serves as Apples most talented programmers. They assist Apple with introducing important products. But often developers of this gage are not rare in the IT industry, neither are they tough to imitate. Hence other smart-phone manufacturers such as Samsung Mobile can also train or hire strong caliber of developers too. industrial Design Ca pabilityIndustrial design capability is one of Apple Inc. strategic resource that serves as a function of its innovation ability. Its capability of its innovative design teams are valuable to the corporation. Its innovative design teams also have strong teamwork which forms one of Apple Inc. strategic resource too. This enables Apple to indeed be very valuable, rare among its competitors and also its difficulty in imitation.Tailored Hardware/Software SystemsApple Inc. competitive advantages among competitors are having a tailored hardware and software systems. It is one of Apples most important abilities as it is only specifically designed and built in its integrated products. Its closed system styles also form its specialty as most competitors relied on third party software. One example would be Samsung Mobile adopting the Googles Android market. Its capability of combining its own design, software development, hardware programmers ensures its competitive advantage. Value The benef its of having its own hardware and software ensure that the firm provides value to its consumers. Rarity The rarity ofhaving a combat-ready team of talented staff allows the firm to develop specialized hardware and software which are unique to the company. This are important factors which identifies Apples power in the industry. Inimitability Apples inimitability in most of its strategic capabilities allows the firm to be of a competitive advantage than its competitors. In particular, its tailored software, iOs app store was developed ahead of its competitor, Samsung mobile who adopted the Google Play store. Though Apple has a talented team of software developers, this is still inimitable as competitors can train and develop staff. In general, Apples strong strategic capabilities still prevent competitors from intimidating. Non-substitution In general, Apples products are substitutable with alternative products. The originator that sets apart from its competitors is its brand iden tity and its tailored hardware and software. This development serves as a unique factor which no third-party can substitute. Sustainability as emulous AdvantageTo successfully sustain Apples continue performance and competitive advantage, its management may consider seeking exclusive partnerships or arrangements with its OEM partners to bring costs down and probably reaching out to more countries with expansion of Apples stores. These strategies will allow Apple to continually lead the market with its dominance and market share.ValueThe intention of Apple Inc. is to integrate multiple functions into developing an Apple product. This will ensure Apples users get the most value when they purchase the final product. Apple Inc. ability of combining all 5 aspects of key strategic resources/capabilities into one, allows the firm to be ahead of competitors due to its sustained value and its success in taking opportunities and reducing threats. (Barney, 1991). RareIn the smart-phone indust ry, there are many brands that compete directly with Apple iPhones. But what stands out against competitors is Apples ability to position and differentiate its products. Its innovativeness in industrial design, specialized hardware/software and its strategic retail locationallows Apple to gain its uniqueness in the market. This assures Apple Inc. as a successful organisation due to its brand identity and superior quality.Inimitate Apples inimitability in most of its strategic capabilities allows the firm to be of a competitive advantage than its competitors. In particular, its tailored software, iOs app store was developed ahead of its competitor, Samsung mobile who adopted the Google Play store. Though Apple has a talented team of software developers, this is still inimitable as competitors can train and develop staff. In general, Apples strong strategic capabilities still prevent competitors from inimitating. Non-substitutionGenerally, Apples products are substitutable with altern ative products. The only reason that sets apart from its competitors are its brand identity and ability to keep hold of Apples fans. Its talented teams of software developers and tailored hardware/software are an uniqueness to Apple and no third-party can be substituted. subscriber line Strategy 781Strategy StatementAn analysis shows that there is a strategy shift in Apple for its smart Phone business as the company had a change in leadership since 2012. Apples current goal is to give its consumer the best product experience by offering superior high and low-middle end products that are user friendly, innovative in design and feature, integrate seamlessly and excellence sales and post-sale support experience for consumers (forbes). Generic Competitive StrategyApples is pursuing a crossing combination of product differentiation and cost leadership strategy. With the combination of the 2 strategy, Apple managed to achieve high profit margin where it produces its smart phone cheaply and selling them at a premium price.Competitive scope (broad target)Under Tim cooks (CEO of Apple from 2012- current) lead, Apple started to explore new territory by building on the success of its current smart phonebusiness unit and expanding it into emerging markets. This strategy is seen to be put into action with the announcement of the IPhone 5s and IPhone 5c (a watered-down discrepancy of the IPhone series) launch (Apple main website). With the dual launch of the IPhone 5s and IPhone 5c, Apple managed to position its product in both the premium and non-premium category respectively that offers 2 price points. The IPhone 5s will continue to address their current market while the IPhone 5c will catered to more price sensitive customer base especially from the emerging market.Competitive Advantage (Lower cost and Differentiation)Given that Apple will be having a dual IPhone launch with almost the same design, features and running on the same operating system (ISO 7), it will ach ieve economies of scope where cost factors such as advertising and research and development will be shared. In addition, the 2 IPhone caters to different market segment, allowing Apple to have a larger available market where economies of scales can be achieved by driving suppliers cost down with the promise of increase order quantity. These factors will help Apple deliver cost leadership in the smart phone industry. However despite the increasing effort in research and development to bring about innovation and to differentiate their smart phone, Apple failed to produce sufficient uniqueness and dimension that is valued by their consumer. In fact, Apple is replicating its previous IPhone model with minimum introduction of game-changing features. The companys reduce pace of innovation can be inferred from its latest launched flagship IPhone, the IPhone 5s which retains the dimensions and design of its pervious flagship Phone 5 with little addition to its feature and performance (yah oo news).Value ChainApple.inc has been able to perfect the ambit of activities in innovation. Apple starts from its new ideas of product design through R&D with its strategy capability and extensive funding. Then manufacturers it and in conclusion markets it wholeheartedly. The process of transforming inputs into outputs compromises a chip of primary and support activities (Hill and Jones, 2001, p.133). Each value is considered to be a source of competitiveadvantage. Value chain analysis is a powerful tool for managers to identify the key activities in spite of appearance the firm which form the value chain for that organisation, and have the potential of a sustainable competitive advantage for accompany. Therein, competitive advantage of an organisation lies in its ability to perform crucial activities along the value chain better than its competitors Technology DevelopmentBuying and R&DInbound LogisticsMost components are generally available from multiple sources a number of c omponents are currently obtained from single or limited sources. Hardware products are manufactured by outsourcing partner primary in Asia e.g. Foxconn.Delegate raw materials acquisition Apple works with its OEM partners to delegate the raw materials acquisition process but provides some supervision for quality control purpose.Automated receiving systems Apple has implemented sophisticated automated receiving systems to speed up the receiving process and reduce expertness footprint and storage space requirementThat is a concern for suppliers. Apples smartphone margins are the highest in the industry. But as those margins come under pressure, Apple will push suppliers to cut costs. Flat-panel televisions followed a similar pattern, with margins for screens eventually falling to near break-even levels, says Alberto Moel, an analyst at Bernstein Research.( http//online.wsj.com/article/SB10001424127887323610704578625540722848194.html)Outbound LogisticsApple used variety of direct and i ndirect distribution channel, such as retail stores,online stores and direct sales force, 3 Rdparty cellular network carriers, wholesalers, retailers and value added resellers.Apple continue to expand and improve its distribution capacities by expanding the number of its own retail stores worldwide in order to ensure a high quality acquire experience for its product.Economical packing Apple employed teams of design and engineering experts who develop product promotion thats slim and light yet protective. Efficient packaging design not only reduces materials and waste, it also helps reduce the emissions produced during transportation.Marketing & Saleshttp//www.docstoc.com/docs/121102555/Apple-Computer-Value-Chain http//www.reuters.com/article/2012/04/30/us-honhai-idUSBRE83T08K20120430References usedDhaliwal, A. (2009). Apples Q4 results beat analysts? Estimates every quarter profit rises to $1.67 billion. Top News, retrieved on September 14, 2010 from http//topnews.us/content/2779 4-apple-s-q4-results-beat-analysts-estimates-quarterly-profit-rises-167-billion Electronic Industry Citizenship Coalition. (2009). Electronic Industry commandment of Conduct. retrieved on September 14, 2010 from http//www.eicc.info/PDF/EICC%20Code%20of%20Conduct%20English.pdf Barney J, (1991), Firm resources and sustained competitive advantage, Journal of Management, vol. 17, no1, p99-125 Identifying the strategyGeneric Competitive StrategyApple is pursuing a broad differentiation strategy. Apple differentiates by offering high-quality, exceptional(a) design, and personalized service. The scope of their strategy is broad targeting customers ranging fromunsophisticated beginner users to specials needs power-users.1) Cost-leadership2) DifferentiationBusiness suitablenessApple Inc. is concerned with which strategic directions and methods suggested addressed the issues the corporation faced (Johnson & Scholes, 2008). It assists in determining the business suitability of strategic cho ices which relates to the strategic position. To test on Apples suitability on its proposed business strategies, the Porters value chain model is chosen to consider the internal factors of the organization. Strategic DirectionsMarket sixth sensePresently, Apples infrastructure is very well established and developed. But the corporation should still continue in its infrastructure developments, so as to achieve back its high market share in the smartphone industry. Its market penetration business strategy relies heavily on its primary activities such as inward logistics, outbound logistics and sales and marketing. To continue moving towards the market penetration direction, its support activities do play apart. The technology development will then be in a position to assist the support to the proposed strategy.Product DevelopmentApple may need to consider a strategic drift to gain a competitive advantage in its business strategy. The product development strategy gets its assistance f rom support activities such as developing new products to meet customer demands. To increase its firm performance and market share, Apple is introducing new features such as finger sensor on its new iPhone5s and also colored version of its iPhone5c (Apple.com). This new features or product development somehow serves a determining factor whether Apple will achieve its business strategy or affects its corporate performance.Market DevelopmentAt present, the firm is adopting the market development strategy. It assistsApple in venturing into new market segments. Thus, there is the importance to focus especially on the primary activities of inbound and outbound logistics, sales and marketing. Apple is still able to rely on its OEM partners for resources especially in manufacturing, which serves as Apples key competency. To move ahead, Apple might need to enter or develop new market, such as in developing markets which it has zero presence. With its strong coalescency partner, such as Fox conn, Apple is able to utilize its logistics part and its strong sales and marketing to contribute up new market. Hence, these three suggested business strategies are suitable to evaluate the value chain, and Apple can carry any of these strategies ahead. Apple will need to consider which strategy will achieve its general business objectives to sustain itself in the market.ConclusionReference List1) http//in.reuters.com/finance/stocks/companyProfile?symbol=AAPL.O (reuters) 2) http//files.shareholder.com/downloads/AAPL/2634031917x0x444195/E7A8FE5F-8835-46AB-ACC2-6FA28DFB546D/Three_Yr_Financial_History.pdf (Apple 3 year PnL) 3) Porter. ME, (2008), The Five Competitive Forces that Sharpe Strategy, Harvard Business Review, vol. 86, no. 1, pp. 78-93, Business Source Complete, (online) Available at EBSCOhost database Accessed15 sept 2013 (Porter, 2008) 4) MacVarish, B. (2009, August 13). Guiding Principles of Apple Innovation.brucemacvarish.com. Retrieved January 29, 2010, from http//ww w.brucemacvarish.com/2009/08/guiding-principles-of-innovation-at-apple1-dont-follow-your-customers-lead-themapple-tends-to-place-less-emphasis-on-evide.html (MacVarish, 2009) 5) Cusumano, M 2008, Technology Strategy and Management The Puzzle of Apple, Communications Of The ACM, 51, 9, pp. 22-24, Business Source Complete, EBSCOhost, viewed 16 July 2013. (Cusumano, 2008) 6) http//www.forbes.com/sites/mobiledia/2012/02/19/nuts-apples-ceo-reveals-future-strategy-google-to-expand-into-hardware/ (forbes) 7) (http//sg.news.yahoo.com/photos/apple-unveils-iphone-5s-iphone-5c-slideshow/five-colors-iphone-5c-cases-photo-181338126.html) (yahoo news) 8)

Assignment on Horlicks

ASSIGNMENT-2 SUB Pick up a Branded mathematical production & explain the Segmentation, Targeting, Positioning of the Product HORLICKS AN INTRODUCTION Horlicks is a name of the ships company and of a malted draw hot drink. It is manufactured by GlaxoSmithKline in the United Kingdom, S step to the foreh Africa, New Zealand, Bangladesh, Pakisthan, India and Jamaica. Horlicks came to India with British phalanx. British army gave them as a Diet Supplement in the time of World War 1 and therefore took this as a family drink. It became a sort of status symbol of upper class Indians and middle classes.In youthful years, there has been an increase in the scope of the tell on in India. Horlicks has become an umbrella home run for a wide variety of products. Now Horlicks is a leading health drink of India for all aged groups. partition & TARGETING Horlicks introduced a wide varieties of product to india. Horlicks meant everything to everybody. It was a health drink that every one con sumed. Right from wasted children to very elderly people Horlicks realized this and came out with its new versions of different horlicks to different customers.Horlicks differentiated the product as follows Horlicks Junior It is for Pre-school children. Keeping the targeted customers in mind the packaging is cute and package has a printing of a small elephant which is very exciting for small childrens Horlicks Regular It is for General use. Regular Horlicks is a health drink of people of all ages. The packaging is contemporary and has great visuals to attract children and the young adults. Horlicks M otherwises It is fussy nutritional drink with 26 vital nutrients designed keeping the specific needs of the pregnant and white meat feeding women.The packaging is very interesting. It is shaped like an hours glass Horlicks sluttish and Lite bite A nutritional drink and snack specially designed for all health informed adults and is also suitable for use by people with diabetes. The packaging again is interesting. The horlicks lite is thin and tall. The Horlicks proves that part could very efficient way of holding on and even increasing ones trade sh are. What is needed is clear focus and clever innovations in adapting product and changing the needs of customers. POSITIONING & RE-POSITIONINGIt was ab initio introduced both a substitute & an additive to milk and it was initially positioned itself as as nourishment for convalescing& a nutrient supplement for kids only. Re-Positioning From a boring nutritional drink, GSK positioned Horlicks as Pleasurable Nourishment by entree it in vanilla, chocolate and honey variants. It introduced other variants like-Jr. Horlicks, Womens Horlicks, Mother Horlicks& Horlicks Lite to reposition itself from the children plane section to other segment for consumption. Marketing Mix (4 ps) for Horlicks ProductHorlicks is a widely regarded and highly respected 130-year-old brand. GSK has intravenous feeding brands in the heal th food drinks segment. Apart from Horlicks, which contributes Rs 600 crores in revenue to the consumer healthcare division, it has Boost, Maltova and Viva the last trine are much smaller brands than Horlicks. Faced with stagnating sales in the health food drinks segment, the company has chalked out an aggressive brand push strategy and a revamp for its flagship brand, Horlicks. The relaunch aims to focus on children as Horlicks was previously considered as a nourishment drink for old people.The company expects Horlicks contribution to the total turnover to be well-nigh Rs 800 crore which amounts to a major chunk of the companys turnover. Horlicks is a nourishing malted food drink which combines the wholesome goodness of malted barley, wheat and dairy ingredients. A For more nourishment, GlaxoSmithKline Consumer Healthcare India Ltd (GSKCH) has relaunched its flagship brand Horlicks. A to enable consumers choose different flavours, Horlicks is now available in Regular, Chocolate, Creamy Vanilla and making love Buzz varieties in a new package.A Horlicks drinks provide the following essential nutrients A Proteins, Carbohydrate, Fat, Vitamin A, Niacin, Vitamin B1, VitaminB12, Vitamin E, Vitamin B6, and Iron & atomic number 20 Price HORLICKS Flavors (Rs) ElaichiChocolateHoney BuzzVanilla Weight (gm)JarRefill PackJarRefill PackJarJar 20057-57 500108103108103108108 1000199189- HORLICKS JUNIOR Weight (gm)JarRefill Pack 20058- 500114105 Target market Earlier Horlicks believed, white drinks are for the entire family in contrast to the br professs, whose prime target audience is children.This is probably because whiteswhose growth rate is instant(prenominal) than the brownshave the added advantage of being perceived as food which enhances the healthy image of those who are recovering. nevertheless gradually they realized that they have to focus on one segment of market that is children. Horlicks is now positioned as a grateful nourishment drink aimed at children in the midst of the age group of 8 -14. immediately children have tremendous influence on the things barter ford for the family and therefore we want children to prefer Horlicks as a pleasurable nourishment drink. time all the action will be in the general Horlicks segment, the focus of Junior Horlicks (target segment kids between one and three) will continue to remain the same. Promotion The company has earmarked around Rs 10 crores for brand promotion throughout 2003, and 70% of this will be spent in next six months. cardinal per cent of the ad-spend (around Rs 10 crores) will be for the visual medium and the balance for the print and others. Apart from the high-decibel media campaign, the company also plans to conduct an inter-school competition called Activity 2003 in which around 1. million students are expected to stool part. Unlike its other drink (the Rs 170-crore Boost, promoted by Sachin Tendulkar) the new Horlicks does not have a brand ambassador. While all the acti on will be in the general Horlicks segment, the focus of Junior Horlicks (target segment kids between one and three) will continue to remain the same. The brand will continue to talk to the mother since the purchase decision rests with her. Place It has a strong marketing network in India comprising over 1800 wholesalers and direct reportage of over 4,00,000 retail outlets.Horlicks sales have been strong in the south and eastern markets which contributes about 46 per cent and 47 per cent of the total sales. Milk-deficient South and East preferred white liquid powders (Horlicks, Viva, and Complan) as the drink could be prepared with hot water. SWOT ANALYSIS STRENGTH It is current No 1 position in the market Variety of product targeting different segments Trusted brand Health is the exchange idea for all the products of horlicks All the products of Horlicks belong to different categories which will not kill the market of its own product. WEAKNESS Customer perceived value of Womens Ho rlicks Price of Womens Horlicks Packaging of Women Horlicks Opportunities Making Nutribar individual brand without the endorsement of Horlicks Creating functional food category with the help of Nutribar (functional foods are those Health foods like brawniness drinks, cereals and cereal bars which contain health promote ingredients. ) The market for functional foods in India is estimated to be around Rs 1700 crores and is growing very fast. THREAT Cheaper version of Horlicks that is ASHA may damage the brand. CONCLUSION As far as I am concerned